As we approach the 14th February it can do strange things to people, from displays of excessive mushiness and desperate spend-stress on one side through to pathetic last-minute forecourt flowers and the once-a-year token gesture on the other. Don't get me wrong - genuine heartfelt Valentines can mean something, and does to many people.
But we should recognise this thing called Valentine’s Day for what it is – a day created to get people to spend money.
When you make things to sell you have to have a focus on times of year when people are looking for things to buy.
I make pieces of art in the hope that a person will find something special enough to make them want to own one, or buy one for someone they care about.
So Valentine’s Day is a strange one for me .. I need to hook onto this date and event because people are on the hunt to buy things, but I have to say that I feel uncomfortable with the over-arching theme attached to it - namely that you should spend money and display your affection for just one day a year.